On this page
- What is an unconference?
- Why take part?
- Who is it for?
- What do you take back to the office?
- How does it work?
- 9.00 am - Let’s have a coffee
- 9.30 am - Introduction
- 10.00 am - The Problem
- 11.00 am - The Needs
- 12.00 pm - The Opportunities
- 12.45 pm - End of the event
- Who you will be talking to
- SIMONE CHECCOLI
- EMANUELA ASTOLFO
- CHRISTIAN ASCONE
- SIMONE LEONELLO
- FABIO MEZZOGORI
The guide
How to choose the right software for your company
The practical guide linked to the Unconference: the most common mistakes, six steps for choosing, and a case told in full. It is a 2024 document and we are leaving it as it was, with the figures of the time. We will send it to you by email.
The Unconference (Awkward) questions FROM those who run a business TO those who build solutions
Wednesday 18 June 2025 | Confindustria Emilia Area Centro, Modena office
The event has taken place and is closed: this page remains as an account of what it was like. If we organise another one we will write about it on /en/news.
What is an unconference?
An unconference is an event with no running order, no official speakers, no pre-packaged slides.
Just people sharing ideas, experiences and questions, together.
The agenda is created on the spot, from the topics that matter most to the participants, for a real exchange of value.
Why take part?
Many companies choose standard software solutions because “that’s what everyone does”. Others consider custom development, but fear it because of costs, timescales and risks.
But which is the right choice for your business?
Company decision-makers, who are often not technical, need to understand through practical examples, so that they can choose the right solutions and grow their business.
So, is a standard or a customised solution better?
Who is it for?
The event is aimed at entrepreneurs, managers and company decision-makers, including non-technical ones, who want to:
- Understand the pros and cons of the different software solutions
- Exchange views with other entrepreneurs and experts
- Make decisions that are more informed and strategic.
What do you take back to the office?
After the event, what really remains? You will not have slides, brochures or business cards (well, maybe those) but:
- New points of view
- Concrete ideas to apply in your company
- Connections with people who share your same doubts
- A fresh experience, an engaging one, in short, a conference… without the conference!
How does it work?
The rules for taking part in this unconference are few and simple:
- Register
- Check in on the day of the event and have a coffee (and a pastry)
- Vote on the discussion topics and put forward ideas of your own
- Take an active part in the sessions that interest you most.
But that is not all:
- Whoever comes is the right person
- Whatever happens is the only thing that could have happened
- When it is the right time, we start.
The programme
9.00 am - Let’s have a coffee
Check-in and welcome coffee.
9.30 am - Introduction
We tell you how the format works, what to expect from the day and why today there are no spectators, only protagonists.
10.00 am - The Problem
We start from the common frustrations: why do standard solutions so often fail to really meet our needs?
11.00 am - The Needs
What do companies really need today? We explore the real requirements behind every technology choice.
12.00 pm - The Opportunities
What if there were an alternative? We open the discussion on scenarios that are more flexible, sustainable and customised.
12.45 pm - End of the event
Conclusions and goodbyes.
Who you will be talking to
SIMONE CHECCOLI
CEO Responsible for company leadership, vision and strategy. He oversees the technical aspects of projects and takes care of partnerships and business development.
EMANUELA ASTOLFO
CFO & Co-founder She heads the administrative and tax department and HR, and takes care of coordinating the activities linked to funding and organisational development.
CHRISTIAN ASCONE
CTO
He works on the design and development of web and mobile applications, looking for innovative, high-performance solutions.
SIMONE LEONELLO
UX/UI Designer He works on strategy, research and visual design, to give shape to digital solutions that are solid and well thought out. He finds the point of balance between business needs and people’s experience.
FABIO MEZZOGORI
Full Stack Developer Specialised in the development of customised web solutions, with skills both on the user interface side and in integration with company systems and processes.
